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Criterion Consulting Practice

Today’s network operators are facing unprecedented challenges in the face of skyrocketing usage growth brought about by the proliferation of video, LTE, and global public IP traffic. Usage is, in fact, outpacing today’s networking efficiency innovations. While operators are averaging 2% CAGR, OTT providers are growing at 10% CAGR as they roll out new value-added OTT services quickly.


Without changes to the traditional operator models, service providers will find themselves increasingly unable to respond to increased usage growth while being outpaced by upstart Virtualization, Cloud and OTT providers. Moreover, operators and enterprise networks are hampered by the rigidity of their networks and their lack of agility in offering new network-based services.

Important & Urgent Problems

This agility gap needs to be addressed to ensure that demand for network services continue to be an enabler and a growth vehicle for creating new business opportunities. It is becoming increasingly imperative that service providers learn and offer new virtualization, cloud-based, and value-added offerings so that they can increase their revenues and continue to enjoy business growth. Improving time to market and generating cost savings would enable operators to realize and sustain profitability.

Global network business

In response to these challenges, network operators are re-inventing their networks to better leverage best practices in cloud elasticity and agility through Software Defined Networking (SDN) and Network Function Virtualization (NFV) architectures.

New Risks and Opportunities for Carriers

Many major operators and large enterprises around the globe are adopting a software-centric networking strategy and embarking on a time-bound roadmap to transform their networks and organizations to a software-centric and cloud-based paradigm.

SDN Closes the Agility Gap

While AT&T was a vocal front runner in SDN, all major players such as Verizon, NTT Communication, and Etisalat, among others, have already announced similar plans and roadmaps for a full-scale transformation of their networks and organizations in terms of business processes, roles and responsibilities, workforce skills, and culture, all in a bid to align and support their new software-centric and DevOps-driven strategies.

Quickly Deliver Sustainable Service Profitability

As a transformation and solution integration partner for operators and enterprises, Criterion Networks is playing a major role in the transformative journey of our customers. Criterion Consulting Practice helps our customers implement best practices and build roadmaps for their business processes, organizations, networks, and work forces, as they transition to this new order.